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	<title>Born to Age</title>
	<link>http://www.borntoage.com</link>
	<description>Senior Care Directories for the SF Bay Area</description>
	<lastBuildDate>Tue, 13 Jul 2010 18:05:09 +0000</lastBuildDate>
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	<item>
		<title>The Sharks Are Circling</title>
		<description><![CDATA[The Sharks are Circling
I’m tired of the fear tactics incurred by all the business  minded do-gooders in the senior care industry businesses trying to find ways to sell, sell, sell.  Bring on the fear, so we can all make money.
We are warned to be afraid of falling, getting old, disease, looking bad, children [...]]]></description>
		<link>http://www.borntoage.com/2010/07/13/the-sharks-are-circling/</link>
			</item>
	<item>
		<title>Growing Old Means Everyone</title>
		<description><![CDATA[That&#8217;s why we&#8217;re called Born To Age.   Our business is about all of us&#8230;not just seniors,  or &#8220;them&#8221; that are different than us.  How do we want our world to look as WE age?
That&#8217;s why we publish the directories&#8230;so people can see everything that&#8217;s available and make appropriate choices based on personal preference.  And,  we [...]]]></description>
		<link>http://www.borntoage.com/2009/05/15/growing-old-means-everyone/</link>
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